NACADA (the National Academic Advising Association) has issued a warning to influencers and content creators regarding the promotion of alcohol and other substances. They emphasize the responsibility that comes with having a platform, particularly when it involves products that can impact the health and well-being of young audiences.
This caution arises from a growing concern about the impact such endorsements can have, particularly on younger audiences who often look up to these figures as role models.
With social media playing a crucial role in shaping perceptions and behaviors, the responsibility that comes with influence is more critical than ever.
The organization has urged influencers to reflect on their role and the potential consequences of their endorsements. By promoting alcohol or other substances, they may unintentionally contribute to harmful patterns, undermining the well-being of their followers. The association advocates for a shift toward promoting healthier lifestyle choices and responsible behavior instead.
NACADA boss Anthony Omerikwa said that the influence of social media has the power to shape or wreck behaviours, among vulnerable groups, especially youth and children hence digital content creators and influencers are responsible for upholding ethical standards.
Omerikwa went on to say that the increased trends in the promotion of the use of drugs and substances have posed a significant threat to the fight against alcohol and drug abuse.
